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The US tourism market was valued at USD 2.50 trillion in 2024 and grew at a CAGR of 8% from 2025 to 2034. The market is expected to reach USD 5.39 trillion by 2034. The rising disposable income and demographic changes will drive the growth of the US tourism market.
Long-distance, short-distance, domestic, and international travel are all possible. Due to a number of variables, especially the loosening of travel restrictions related to COVID-19, it is anticipated that demand for travel would rise dramatically over the coming years. The travel industry encompasses the various facets of the larger service sector that cater to the needs and desires of individuals who travel across the globe. The growth of the travel and tourism sector is expected to be more impacted by sustainable travel, which is seen as the way of the future. The primary drivers of the travel and tourism industry are the expansion of disposable income and the ease of access to a number of remote but breathtaking locations. The strong expansion of the transport and general infrastructure has helped the travel and tourism sector. Millennial travellers are increasingly seeking out unique, once-in-a-lifetime experiences. In this context, ecological excursions are becoming more and more popular. The worldwide travel and tourism industry is growing more quickly as a result. Businesses in the travel and tourism sector need to offer innovative and unique travel experiences, including immersive tours, in order to diversify their revenue sources.
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High per capital income and attractive tourist destinations – a strong economy coupled with increasing disposable incomes and low unemployment levels stimulates both local and foreign travel. The U. S has an abundant resource of cultural and natural destination such as famous landmarks, national parks, and big entertainment centres which make it a tourist attraction spot. The government intervention to advocate for tourism also contributes to the market demand. Other big events and festivals like the Super Bowl, music festivals or big conventions bring large number of tourists from all over the world. Also, seasonal tourism also plays a role with more tourism during peak times such as holiday seasons like thanksgiving, Christmas and new year’s. There is also an increasing trend towards personalized and experiential travel with increasing number of tourists looking for unconventional, experiential experiences such as adventure tourism or wellness retreat and culinary journeys contributing to the increase in demand for tourism. Lastly, sustainability concerns are shaping tourism, owing to increased preference of eco-friendly choices by travellers, and a resulting increase in demand for destinations and services that place importance to environmental responsibility.
Political and societal circumstances – Domestic factors restricting tourism demand in the U.S. are driven by a wide range of economic, political and environmental circumstances. One major barrier is the cost of most trips, which is expensive airfare, as well as expensive accommodations and other expenses of travel, which makes the US an unattractive destination, especially for much of the population. This is particularly true for international tourists, because the robust U.S. dollar can drive the prices up even higher for international tourists. Moreover, strict visa and immigration restrictions are a glaring obstacle for international tourists, complicated and prolonged cyclical processes of visa issuing preventing people from some states from visiting the country. Also, health and safety concerns are critical too. In addition, political/ social uncertainty; for instance, political instabilities, protests, or divisive national legislations can lower tourists’ attraction for fear of personal safety or the Environmental issues including natural catastrophes (hurricanes, wildfire, flood) frequently interfere with the tourism.
Digital transformation of tourism industry has made travel convenient, hassle-free, accessible and affordable – the rising disposable income or high per capita income contributes to consumer confidence when it comes financial security which encourages people to travel more. The development of technology, particularly on travel booking as well as in planning have made it easier for international tourists to access U.S destinations easily. As the world moves to online platforms, mobile apps, and digital tools, travellers around the world are able to effectively plan and manage their travel experiences reducing barriers to entry. Increased globalization with better connectivity is enhanced by cheapest flights through low-cost airlines and expanded routes, which made international travel to U.S. cheaper and easier, hence the increase in the U.S. foreign tourism. In addition, the post-pandemic recovery has had a significant impact on the tourism industry as visitors anxious to make up for time lost during confinement due to COVID-19 are presently scrambling to avail themselves of the U.S. for pleasure and business.
The travel days segment is divided into within 7 days, more than 15 days and 7-15 days. The within 7 days segment dominated the market, with a market share of around 43% in 2024. Short term trips – which can be one to seven days long – have gained popularity with both domestic and international travellers wanting hassle free, inexpensive vacations that fit into busy schedules. Under the constraint of insufficient vacation days, for most working professionals in the U.S., travel within seven days enables the travellers to satisfy their urge to visit new places without spending too much time away from workstations. Weekend getaways, 3–5-day city breaks and short adventures are now commonplace especially considering the end of formal working hours, amidst remote and hybrid work models, which have increasingly muddled the divide between working and leisure time providing an impetus for casual and quick getaways/trips. Shorter trips also mean lower expenditure on accommodations, food, and activity thus making travel less expensive for a wider demographic in the face of inflation and travelling expenses shooting through the roof. In addition, the increase of budget airlines, last minute deals and short distance travel possibilities (such as road trips or regional flights) also support the popularity of travel within a week.
The travel type segment is divided into business spending and leisure spending. The business spending segment dominated the market, with a market share of around 51% in 2024. business travel became the fastest growing sector of the tourism market in the United States, facilitated by the convergence of returning economic growth, changed working patterns, and renewed in-person engagement. There are various reasons that cause this aggressive growth. The resurrection of events, conferences, trade shows has re-kindled the need of corporate travel as businesses realize the benefits of the face-to-face meetings in building relationships and closing deals. Moreover, the emergence of hybrid work models requires occasional face-to-face meeting to maintain team cohesion and collaboration thus pushing the need for travel forward. The wave of new “bleisure” travel, bringing together business and leisure, has also become popular, especially among younger professionals who want to use their trips to the greatest extent possible for work purposes and the benefits for their personal development. This change is indicative of a larger society value placed on work-life balance that has made companies develop policies that allow for flexible traveling. Furthermore, industries like technology, finance and pharmaceuticals have proved increased number of business travels hence highlighting the importance of the industry in different areas of the economy. Internalisation of the latest technology, such as digital booking platforms and data analytics, have simplified travel management making corporate travel simpler and more attractive.
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Trillion) |
| Market size value in 2024 | USD 2.50 Trillion |
| Market size value in 2034 | USD 5.39 Trillion |
| CAGR (2025 to 2034) | 8% |
| Historical data | 2021-2023 |
| Base Year | 2024 |
| Forecast | 2025-2034 |
| Segments | Travel Days and Travel Type |
As per The Brainy Insights, the size of the US tourism market was valued at USD 2.50 trillion in 2024 to USD 5.39 trillion by 2034.
US tourism market is growing at a CAGR of 8% during the forecast period 2025-2034.
The market's growth will be influenced by high per capital income and attractive tourist destinations.
Political and societal circumstances could hamper the market growth.
This study forecasts revenue from 2021 to 2034. The Brainy Insights has segmented the US tourism market based on below mentioned segments:
US Tourism Market by Travel Days:
US Tourism Market by Travel Type:
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